IN Store Merch
Designer
The IN Store at George Brown College is a retail venture where students, alumni, and faculty of the Design program develop products for sale, and learn about the intersection between design and entrepreneurship.
Ask: Design products that evoke quintessential Canadian summers. Chosen designs will be available for resale by the IN Store.
Design process
Development
Hanlan’s Point became a main theme during this project in portraying quintessential Canadian summers in Toronto—venturing to the island with friends every year. Consulting vintage beach signage and common sights found at the beach during summer, I developed an original wordmark, and hand drawn illustrations.
Execution
A unified design was chosen to be featured by the IN Store shop, being applied to totes and other gear. This allowed for a personalized approach to traditional “Canadiana”.