Ask: Come up with a campaign to raise awareness for Queen West Community Health Centre’s services that include counselling, drug rehabilitation, prenatal care, rapid HIV testing, etc.
Target Audience: Our target demo are youth and young adults, living in Toronto west end community. Low income earners belonging to special interest groups such as: the homeless, mentally ill, LGBT individuals, and pregnant women.
Execution: The campaign included a rebranding and website redesign, paired with a social media initiative advertising a community BBQ held at the centre, meant for employees to welcome and educate attendees about our services. TTC transit shelter ads would run to catch walking traffic in the neighbourhood, and a van initiative which would park in different locations throughout the neighbourhood every day for two weeks with representatives informing foot track/residents about our services while handing out pamphlets.
Advertising, Brand Identity, Digital, Print